A few years ago, Formula One was a niche sport in many countries, known mostly to longtime motorsport fans. That changed with the release of Drive to Survive on Netflix. The documentary-style series opened the garage doors to millions of new viewers, showing the intense drama, personalities, and rivalries that fuel each F1 season.

Suddenly, fans weren’t just cheering for teams—they were invested in the drivers’ stories. From Daniel Ricciardo’s signature smile to Toto Wolff’s strategic brilliance, the show humanized the sport in a way that traditional coverage never could.

For many, Drive to Survive was the entry point. They started watching races, learning team strategies, and buying team gear. It sparked a global boom in F1 interest, especially among younger fans and those in the U.S.

If you’re one of the fans who found F1 through the show, welcome. There’s no better time to get involved—with new rivalries forming, rookies rising, and the sport growing faster than ever.